Petaling Jaya · push notification analytics
Web Lighthouse is a small practice that reviews how app teams in Malaysia send, tag, and interpret push notifications. We work from your existing logs, copies, and calendars — then write what the figures can and cannot support before the next send.
No product to log into. You leave with a bound set of findings, a readout conversation, and a list of measurement habits to keep or drop.
Most clients ask us to look at a live notification programme: the messages already going out, the events already captured, and the weekly slides already shown to a lead. We do not take over sending.
A half-day workshop that forces delivered, opened, and converted to mean the same thing to copywriters, analysts, and engineers.
A retained half-day each month to sit with the latest push notification analytics before they harden into a board slide.
A five-week written review of how your app currently counts, names, and reports push notification analytics — including what the figures cannot honestly support.
We ask for a sample of copies, the naming used for events such as delivered, opened, dismissed, and converted, and the last two months of send calendars. If Android and iOS are counted as one pile, we say so. If a “conversion” is really a home-screen open, we say that too.
Malaysian festival calendars, dual-language copies, and quiet hours after 10 p.m. MYT show up in the work because they change who is awake to tap a message — not because they look impressive in a slide.
“They made us split Raya weekend sends from ordinary Tuesdays. The combined open rate we had been quoting in board papers was not a number anyone should have been defending.”
Outage notices and ‘just checking you saw this’ follow-ups are where push notification analytics quietly double-count the same tired thumb.
English and Bahasa Malaysia copies often collapse into a single “campaign_open” row. That convenience is how push notification analytics lose the language that actually got tapped.
Festival weeks change who is awake, whose family shares a phone, and which messages the OS stacks. Combining them with ordinary Tuesdays makes push notification analytics look calmer than the lock screen was.
