Duplicate sends, grouped shades, and the person counted twice
Outage notices and ‘just checking you saw this’ follow-ups are where push notification analytics quietly double-count the same tired thumb.
Field notes
These pieces come out of reviews and workshops. They are not a newsletter about productivity.
When two languages share one event name
English and Bahasa Malaysia copies often collapse into a single “campaign_open” row. That convenience is how push notification analytics lose the language that actually got tapped.
Why a Raya open rate is not a Tuesday open rate
Festival weeks change who is awake, whose family shares a phone, and which messages the OS stacks. Combining them with ordinary Tuesdays makes push notification analytics look calmer than the lock screen was.
Delivered is not displayed, and displayed is not read
Vendor rows labelled “delivered” often mean accepted by an operating system. Whether a person saw the shade is a later, messier fact in push notification analytics.
Quiet hours after ten, and the morning that pretends to be a recovery
Moving a promotional push out of late evening to respect quiet hours can lift next-day opens without a single person becoming more interested. Push notification analytics should say so.