Programme review
Event-naming workshop
A half-day workshop that forces delivered, opened, and converted to mean the same thing to copywriters, analysts, and engineers.
Format: Half-day facilitated session
Fee basis: RM 3,900 for up to eight people
Typical length: Half a day, plus a one-page glossary afterwards
Where: Your office in the Klang Valley, or ours in Petaling Jaya
Ready to send a brief? We answer within two working days.
Request this reviewPush notification analytics fall apart when “open” on Android is a shade view and “open” on iOS is a tap into the app. The workshop is deliberately slow. We write the names on paper, argue, and leave with a glossary the next contractor can be handed.
Bring whoever currently invents event names, even if that person has never sat with marketing. We will not run icebreakers. We will run through ten real messages from your last quarter and name what should have been counted for each.